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Digital Signage Platforms Can Help Your Customers & Improve Your Sales

by | Apr 11, 2022 | MyTek Blog, Technology

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Digital signage and digital signage platforms are on the rise, and they are allowing businesses of all kinds to help spruce up their offices, and so much more. You also might be surprised by how accessible and affordable digital signage solutions can be, and why they are growing in popularity across all industries.

What is Digital Signage?

Any digital display that you see within a business that guides customers, visitors, patients or patrons, is qualified as digital signage. Whether it’s the menu an LED billboard, or any other display showing off deals, instructions or more, is digital signage! You can use these signs for so many different reasons, and they often target your audience more than paper signage would.

Retail

LED signage often leads to higher sales, especially when placed in high-traffic locations. Because of this, their cost is usually justified. We recommend using digital signage in retail for product information, promotion information, direction and other information your customers would like while shopping. We think digital signage can fuel your customer’s purchasing decisions and specifically target specific products and deals.

Healthcare

Sometimes, patients can feel overwhelmed or stressed when heading to a doctor or healthcare office. Honestly, digital signage can make it much easier and more welcome. These signs can help alleviate stress by broadcasting changes of service, check-in information or directions, and so many other helpful tidbits of information. Honestly, people register better with digital signage than traditional, because it catches their eye with movement, color and brightness. 

The Modern Office

In common areas, digital signage can be used to share important information with your team, employees and anyone else who needs to see it. This might mean the addition of a television or monitor, along with adding in required cables, and other important hardware or software. It’s rather affordable, and digital signage solutions can be hosted within the cloud, which makes it even more affordable. 

Obviously, digital signage is not required for any business, but we think it can really help your business succeed in ways that you wouldn’t imagine. They can even increase your typical revenue by 33 percent. If you’re wondering about digital signage platforms and how you could implement it, we would love for you to give us a call at 623-312-2440 so we can help!

ABOUT THE AUTHOR

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Tim Tiller, LMSW

 
Tim Tiller, MSW brings a deep service background to his role at Mytek, having graduated from McDonald’s management training program, fresh out of high school, and working his way up through the ranks in the hospitality industry. He has led two prior companies – Multi-Systems Inc., an IT-focused organization providing technology to hospitality companies (where he was named President at age 36), and most recently, as Chief Operating Officer for Jewish Voice Ministries International.

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