Augmented Reality Advancements: Its Impact on Business Technology
There have been people talking about the oncoming AR trend for almost a decade now. Google Glass was supposed to revolutionize technology as we know it, but due to IT security and privacy concerns, it has never come to pass. AR is, however, a growth market and applications for the technology are growing rapidly. Today, we’ll take a look at augmented reality, and what to expect from the technology in the coming years and how it will impact business technology.
What is AR?
Augmented reality, for those who don’t already know, is the act of adding information to reality through the use of cameras and displays in real-time. Some of the most popular use of AR thus far has been the mobile game Pokemon Go, and Snapchat and Instagram filters. There are also several businesses using AR in their marketing applications.
Advances in AR
The advances in AR to this point have been mostly limited by the devices in which the technology’s applications run on. While it is possible to use a stand-up AR display on a smartphone, the limitations of the screen (under 7” for most devices) leaves users wanting a bit. That’s not to say that there aren’t a profusion of companies looking for a way to incorporate AR in some way. Here are some reasons AR is improving rapidly:
How AR Will Impact Business Technology:
AR has begun to find its footing on 4G LTE connections, but as 5G begins to be more prevalent the immense amount of information that AR needs to function properly will be available. The higher bandwidth that is available, the better AR systems will perform.
With each new year that passes, hardware gets better and better. Better processing, improved sensors, and efficient designs of face-up products have, and will be, a driving force in AR for years to come.
A lot of different organizations are looking to AR to fill needs. Marketing agencies are starting to use AR in their marketing initiatives as it significantly enhances customer engagement. AR is also seeing a large jump in the training and development sector as it provides information students and workers need to know, when they need to know it. It allows for hands-on training in several different industries.
AR is becoming more commonplace. As a result, the cost of deploying AR systems is shrinking significantly. As the technology continues to get more applications and more devices that work with it, costs will continue to plummet.
Augmented reality is the future of training and education, marketing, and information distribution. What do you think of AR? At MyTek, a Phoenix IT services company, we want to hear from you. Leave your comments below and be sure to subscribe to our blog.